It is the holiday season and the year is coming to a close.  It is still not too late for me to write a thoughtful post.  This won’t be it, though.


First, consider the brand name OXO. This name for the collection of innovative home products is a made up word that was chosen because it looks the same regardless of the manner someone is holding an OXO item.


Now take a look at two photos of the same gift wrapping paper.  The top photo shows the way the manufacturer intended people to look at it.  (Why “Ho Ho” and not “Ho Ho Ho” is another discussion.)  Below it is the other way it is read.  Oh, oh!